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Search Engine Advertising – Best & Worst of Paid Search 2016

QuanticMind

What were the best & worst of search engine advertising in 2016? Register for the webinar featuring Forrester Research and receive a free copy of the full report. Search engine advertising remains a challenging field that is constantly changing.

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#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. Duane Forrester does a tremendous job of connecting with the search community, talking about the company, what they are doing and how they are improving. Social, Google+ & Connections.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Orbit Media) Blog posts featuring videos see a fourfold increase in engagement metrics. Orbit Media) 88% of marketers incorporate visuals in more than half of their blog articles. Golden Steps ABA) SEO and Organic Search Stats Google processes approximately 7 billion searches daily, equating to about 81,000 searches per second.

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11 Must-Subscribe Marketing News Blogs and Websites

Hubspot

Marketing Pilgrim ( Subscribe via RSS | Subscribe via Email ): Launched by internet marketing consultant Andy Beal, this blog brings you the latest news, rumors, and reviews of all things related to internet marketing and online advertising. What other blogs or websites do you use to stay on top of marketing news?

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Subscription Services » Reprints » Feature. Six Techniques to Get More from the Web than Google Will Tell You. Find out why a new study picks Googles Messaging Security over competitors. Salesforce for Google Apps Webcast. Search Engine Marketing. How To Create A Know-It-All Company.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates.

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Walled Gardens and Marketing Attribution Challenges

QuanticMind

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. Building an accurate attribution model is more important for digital marketers today than ever before. According to the latest Forrester research , end-to-end B2B conversion rates are 0.75% on average.