Industrial Marketing Today

MARCH 17, 2011

These people find your blog while searching for answers to their current problem or visit via social media. Generate new prospects and leads by compiling several FAQs on a particular topic or product line. For others, the bulk of your blog traffic, in some cases as much as 80%, will come from first-time visitors.

Top of Funnel 60

Top of Funnel FAQ Case Studies Content 60

Industrial Marketing Today

DECEMBER 1, 2011

It also includes downloadable whitepapers, eBooks, product datasheets, application notes, technical articles, how-to and best practices guides, FAQs, videos, webinars, podcasts, presentation slides, blog posts and content for use in social media. Myth: Nobody reads all that content.

SIC 60

SIC Peer-to-peer Buying Cycle Copywriting 60

Industrial Marketing Today

MAY 5, 2010

After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

NOVEMBER 3, 2011

Here are some suggestions for repurposing existing content and quickly turning them into blog posts that are more reader-centric: Convert your Frequently Asked Questions (FAQs) into individual “how-to” blog posts. One way to get over this hurdle is to repurpose some of your existing content into blog posts.

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60