Convince & Convert

MARCH 3, 2010

link] Inspired Magazine 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media [link] [link] Colin Welch RT @jaybaer: 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media [link] [link] Chaitanya Reddy.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. The future of more relevant email lies in Socialized Subject Lines. really appreciate it.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. But the problem with email and social media is that too many people are positioning it as an either/or scenario.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

FEBRUARY 11, 2010

The Truth About the iPad Driving Sales with Relevancy and Utility [link] apprview4iphone (iPhone Reviewer) Twitter Comment From Blogs: Is It Curtains for the App Store? link] Karl Tiedemann You should take a look at the “Apple App Store Economy&# chart which boils down a lot of the relevant numbers here ( [link] ).

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

The ABM Agency

FEBRUARY 14, 2023

Developing a paid media plan that is tailored to ABM objectives is essential for reaching target accounts. Developing an ABM-Focused Paid Media Plan When developing a paid media plan for ABM, it’s important to consider the goals and objectives of your campaign as well as the characteristics of your target accounts.

Account Based Marketing 52

Account Based Marketing Marketing AI Cost per Lead Marketing & Strategy 52

Convince & Convert

JULY 27, 2010

[link] Laura Click Are You Growing Enough Voices – a great post about utilizing guest bloggers from @jaybaer: [link] [link] Ian Greenleigh Jay- Inviting, commissioning and curating content that expands the relevance of your blog to its readers is the part of engagement that's not talked about enough, IMO.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

JUNE 17, 2010

We have focused on relevant followers, in our industry by and large. By far and away it has been our best means of getting our story out, and capturing business. I do wnode about more followers, and do more followers equate to more business opportunities.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. This is the strategy of creating a Social FAQ. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

AUGUST 19, 2010

That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights. You have to ask for sharing behavior in a relevant, contextual, streamlined fashion. It makes sharing simple. As Brian Solis has written about a lot, social optimization needs to be simple.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

MARCH 4, 2010

It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. Commerce If you have done steps 1 and 2, in the Consideration phase of the Buyer's Journey, you will continue to be relevant i.e. short-listed among candidates to solve the buyer's problem. What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 14, 2010

In his post, Social CRM is Just the Beginning , Brian Solis writes: I believe that among the chief attributes of social media, the ability to identify active communities of relevance, trace channels and voices of influence, and also discern and dissect the various stages of decision making, all in real-time, is nothing short of profound and transformational. (..)

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 6, 2010

When creating and promoting social content, include specific, relevant keywords and search phrases wherever possible. I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

AUGUST 18, 2010

How much money should we be pulling from the email budget, to support social media? Better question: How can we integrate email and social media to increase customization and relevancy? How can we convince our clients that we’re good at social media? So I think there's a bit of relevance to tracking those stats.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

JUNE 24, 2010

is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

APRIL 1, 2010

It's important to make sure the interests and activities of social media are connected at the core of the company, to their advertising to their marketing and even to their customer service. Wouldn't be too hard to turn this ad into a better converting, more relevant piece. that people wait on me like, “let’s go.&#

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

AUGUST 10, 2010

We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. “Who Should I Know&# for example, is a relevant and important question that needs to be better answered. If it’s not, then we don’t.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

JUNE 11, 2010

The content sounds like it'll be rich and relevant. Sorry, I don't have any other suggestion, I just think there is a more suitable, relevant title out there. The content sounds like it'll be rich and relevant. The content sounds like it'll be rich and relevant. link] jaybaer Thanks Andrew. I really do.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Convince & Convert

SEPTEMBER 21, 2010

I completely agree that national companies need to establish a local voice in order to stay relevant. It would help in filtering results that are not relevant for the local/regional clients. So, naturally, we developed our social media monitoring engine (FohBuzz) just for the restaurant industry vertical. You don't define.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

SEPTEMBER 21, 2010

By my rough calculation, approximately 50% of these top posts have some sort or relevant, viable search term in the headline (and thus the page title and URL). Unless you happen to catch lightning in a bottle (#4), the incremental page views stemming from people linking to these posts or finding them on search engines adds up.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

JULY 14, 2010

The idea of connecting relevant dots for stakeholders is brilliant, cannot thank you enough for bringing it to the table. Like you, my favorite position is to engage those we currently serve — deeper relationships can pay huge dividends for an organizations. Thanks again. link] membershipjedi Thanks Sean.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

SEPTEMBER 20, 2010

And more… There is enough primary data within this report to help smart marketers be very actionable when it comes to sharpening their social media plans/focus or to help ease the entry into the social media waters.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 8, 2010

Perhaps it’s different for those *working* in social media, whose real name is therefore relevant, to the majority of people who just use it? Perhaps it’s different for those *working* in social media, whose real name is therefore relevant, to the majority of people who just use it?

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

APRIL 28, 2010

You may be influential in social media and your children more in “Avatar&# or &# gaming&#. 2- So what we do for clients is we would identify the 100's to 10 000's relevant and influential people in a given community (topic/vertical/ around a passion) and 3- Then we would map back their customer database.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 25, 2010

Being relevant to customers isn’t about just using their first name in an email. True relevance grows from a deep understanding of what motivates your customers, and ensuring that every contact they have with your organization shows to what degree your company values their reasons for choosing you.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 31, 2010

Ironically, I believe this is how brand relationships are now being built — at the center a relationship must be developed and “permission&# earned for brands to “enter&# the consumer’s life based on their meaning and relevance. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 20, 2010

Thanks so much, I'd love every bit of info/input in quick, relevant clearly-digestible bites like this, and am grateful that you took the time to deliver it. And of that 7% “user&# slice, I wonder which “use&# or just have accounts?

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

MAY 20, 2010

Premature Calculation The problem with the pet naming approach is that you end up having the “is this working&# conversation when the social media program is already in operation, which forces you to conduct statistical gerrymandering to determine which measures are relevant.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

JULY 8, 2010

The mere act of opting-in is an expression of interest in your products and services, so it stands to reason that relevant product or service promotions to this audience would stimulate sales. None of the other media can do that, so it is still relevant and complete privacy is a hard thing to do as Facebook has found out.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

JUNE 30, 2010

If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are. Because relevancy = respect. Great stuff from @jaybaer [link] Relevancy=respect…I like that!

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

MARCH 9, 2010

The Long Tail makes mustache networks (great name for a band, right) very relevant to the right audience. link] Wissensauslese RT @jaybaer: Are You Taking Social Media Shortcuts?: Are you treating social media like a checklist?A A re… [link] #marketing [link] Innovate AZ Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

MARCH 18, 2010

If we integrate our CRM and social media, we can use our social interactions with customers to learn more about their needs and desires, and improve the relevancy of our email communications and offers. Couldn’t we use our social media outposts as targeted landing pages for our email and direct mail communications?

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

FEBRUARY 9, 2010

Not all of those people will be relevant in helping me answer my questions about a product. [link] Ike Pigott Brilliant, Jay. the sushi line says it all. Well, almost. The Ambient Web connects me to people that I have a relationship with, or once did.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

JULY 13, 2010

Then I posted a couple of relevant comments on an industry forum and views of my blog went through the roof. Nick Wright Really enjoyed this post – especially the advice about starting a posting presence before tackling a blog. For the longest time I tried to work out why the blog I write for my company wasn't gaining traction.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

JUNE 8, 2010

The new media landscape is a furtile ground for those who take a proactive approach to listening. Relevance and building trust starts when we listen and react. The opportunities are indeed there. I just had to share this on twitter… [link] [link] Matt Ridings Are you nimble enough to succeed in the opportunity economy?

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

JUNE 15, 2010

Thanks Jay!

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. Will they still remain relevant?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167