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SEO vs PPC: Finding the Right Balance for Your Website

Single Grain

Advantages and Limitations of SEO Search Engine Optimization is a cornerstone of digital marketing strategy, known for its ability to organically elevate a website’s visibility in search engine results. Depending on the competitiveness of the industry, it can take months to climb SERPs rankings.

PPC 52
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Law Firm SEO Guide 2018: Ultimate Search Engine Optimization Blueprint for Attorneys

DAGMAR Marketing

While SEO can be a significant investment, it’s an essential part of the marketing mix for those in a marketplace as competitive as the legal space. Get the indexed pages appearing highly enough in the search engine results pages (SERPs) that prospective clients find your pages in Google.

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The Strategic Value of Structured Data Implementation on SME Websites

Moz

Posted by CrystalontheWeb Structured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. Simply put, structured data gives you the chance to jump the queue on the SERP.

SME 62
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30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

As Lee Odden notes in this article , “There is a little bit of hating on SEO these days, but as long as there is Google, SEO will be a staple in the content marketing mix. But B2B marketers need to broaden their thinking when it comes to SEO. Be direct with what you need to get done in order to meet the goals put in place.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

Marketing Charts ). Marketing Charts ). 87% of B2B companies view social media (other than blogs) as a highly successful element of their marketing mix. On average, 25% of marketing budgets are now spent on content development, delivery and promotion. ( B2B Marketing Insider ). B2B Marketing Insider ).

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

Marketing Charts ). Marketing Charts ). 87% of B2B companies view social media (other than blogs) as a highly successful element of their marketing mix. On average, 25% of marketing budgets are now spent on content development, delivery and promotion. ( B2B Marketing Insider ). B2B Marketing Insider ).