article thumbnail

What is Repeat Purchase Rate & How to Increase it? (With Examples)

Huptech Web

But before crafting strategies on how to improve your RPR, you should keep these 5 things in mind; Your store’s current RPR Information about customer behavior Industry benchmarks to set realistic improvement targets The nature of your products—one-time purchases or repeatedly sold? By WOWing them, you get WOM (Word-of-Mouth).

article thumbnail

Consumers May Not Trust Online Reviews Older Than 3 Months: Navigating the Reliability Conundrum

Navigate the Channel

These reviews provide valuable insights into products, services and businesses, enabling potential customers to make informed choices. They offer a glimpse into the experiences of previous customers, helping prospective buyers make more informed choices. They don’t conflate WOM with a stranger’s review online.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Making Sense of Marketing Acronyms: Part 3

Bluetext

WOM (Word of Mouth) When your friends give you the lowdown on the latest product or service, that’s WOM. TK (To Come) A placeholder used in text when a piece of information is not yet available. FAQ (Frequently Asked Questions) A list of questions and answers to help you quickly find what you’re looking for.

article thumbnail

4 Ways to Revamp Your Marketing Strategy and Increase Sales

Navigate the Channel

You may depend heavily on referrals and word-of-mouth to grow your business, but as much as WOM and referrals form the foundation of a successful business, those tactics alone won’t sustain the growth needed to meet your long-term sales goals. Where in that information is where your road map will take you?

article thumbnail

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

During my initial hold time I heard music, information about United Airlines, and sometimes-long periods of COMPLETE silence, making me wonder, “Have I been disconnected?”. Oh… the thick irony. After answering four or five questions, I was placed on hold 22 minutes or so before reaching a live agent.

article thumbnail

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

During my initial hold time I heard music, information about United Airlines, and sometimes-long periods of COMPLETE silence, making me wonder, “Have I been disconnected?”. Oh… the thick irony. After answering four or five questions, I was placed on hold 22 minutes or so before reaching a live agent.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I think using the information in tandem would be great to add to social media strategies. He specifically addresses incremental sales: “Opinion Leaders” or “Fans” are not as effective in spreading WOM that drives incremental Sales because these efforts are “preaching to the choir”, per #1 above. link] Amy D.