Industrial Marketing Today

MARCH 17, 2011

Here are some suggestions for repurposing existing content to make them reader-centric while driving lead gen and sales for your company: Drive traffic back to product pages on your site by turning Frequently Asked Questions (FAQs) into individual “how-to” blog posts. Pull one or two key points out of a new white paper that you have released.

Top of Funnel 60

Top of Funnel FAQ Case Studies Content 60

Industrial Marketing Today

DECEMBER 1, 2011

It also includes downloadable whitepapers, eBooks, product datasheets, application notes, technical articles, how-to and best practices guides, FAQs, videos, webinars, podcasts, presentation slides, blog posts and content for use in social media. Myth: We want our site visitors to call our sales team for more information.

SIC 60

SIC Peer-to-peer Buying Cycle Copywriting 60

Industrial Marketing Today

NOVEMBER 3, 2011

Here are some suggestions for repurposing existing content and quickly turning them into blog posts that are more reader-centric: Convert your Frequently Asked Questions (FAQs) into individual “how-to” blog posts. One way to get over this hurdle is to repurpose some of your existing content into blog posts.

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

Industrial Marketing Today

MAY 5, 2010

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content.

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Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60