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Surviving the Content Explosion in B2B Marketing

Inbox Insight

The Perils of Inbound Marketing. Inbound journey normally looks like…. Howard Sewell is president of Spear Marketing Group. He makes a good point about the role of inbound. “We Most of the time you will be competing with your competitors – as they try to drag the prospect into their own content funnel.

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How to Get Better at Lead Generation in 2016! (Webinar Recording & FAQ)

LeadSquared

As we say goodbye to 2015, here’s our final webinar blog post for this year. The last session, “How to Get Better at Lead Generation in 2016” was taken by LeadSquared’s Marketing Manager, Meenu Joshi. View the Webinar Recording. Inbound marketing needs some investment.

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How to Optimize a PDF for Search

Hubspot

The debate rages on about whether or not your marketing content such as ebooks and webinars should be gated behind lead-capture forms. This type of content is frequently published in PDF form, and as an important part of your inbound marketing strategy , it should get the same SEO treatment as everything else you publish.

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What Content Types are Most Effective for Lead Generation

ClearVoice

Related: Top 25 Content Types for Inbound Marketing. How to generate leads with content marketing: 10 content types that drive leads. Here are the top 10 most effective content types for lead generation: 1. This can be used for lead generation by showcasing the kind of results you’re capable of.

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Explore Best B2B Demand Generation Examples of 2024

Binary Demand

In this article Introduction B2B Demand Generation Examples of Demand Generation Conclusions FAQs [ps2id id=’b2b’ target=”/] What Is B2B Demand Generation? Demand generation is a collaborative effort between sales and marketing teams to build brand reputation and nurture prospects into leads over time.

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Create Killer WordPress Landing Pages with these 5 Platforms

LeadSquared

Landing pages are a major component of any inbound marketing strategy. In an earlier post we had spoken about WordPress Landing Page Plugins for Lead Capture , here are 5 platforms that you can use to create killer WordPress Landing Pages. Check out a few WordPress landing page samples and their list of FAQs here.

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How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

Content at the MoFu stage should be more specific and tailored to the interests and needs of your leads. Examples include ebooks, webinars , email newsletters and product demonstrations. Bottom of the Funnel: The BoFu stage is where you focus on converting leads into paying customers.