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Content Marketing and Database Marketing for Building Product Marketers

Navigate the Channel

According to a recent study by Forrester Research, Inc., This information equips customers to make informed decisions and communicate the value proposition effectively. Hence, content must be strategically placed throughout the buying journey to keep customers engaged and informed at every stage.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

link] [link] Hervé Weytens Integrating Email and Social Media with Flowtown [link] #socialmedia #email [link] Chuck Forrest Integrating Email and Social Media with Flowtown [link] [link] Nelson Wee Cool Tool to integrate Email and Social Media (Have you heard of Flowtown?) Find where your clients/contacts are in the social media realm.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. John & Partners , a full-service advertising and public relations firm, based in Jacksonville. “We recognized the need to step up our game,&# says Lisa.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Thanks for providing information that is not just general chat on the subject.-= Thanks for providing information that is not just general chat on the subject.-=

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. This is the strategy of creating a Social FAQ. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer.

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. For those who are not familiar with it, Forrester’s POST methodology is People (audience), Objectives, Strategy & Technology (tools & tactics).