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Tony Zambito

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Business Leaders: Do Not Ignore The Mental Health Crisis Related To The COVID-19 Pandemic

Tony Zambito

Amidst all of this, many businesses are singing the praises of working from home. With several large high-tech companies to keep a Work From Home policy in place until at least 2022. Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote.

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Reset Your Buyer Strategy In COVID-19 Revival

Tony Zambito

We are witnessing the greatest digital shift of work and commerce since the invention of the Internet. . We are undergoing the deepest transformation of how and where people work. Working from home, in a mere six months, is becoming the accepted norm in B2B. Buyer Interactions Have Changed.

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The Rise of the Digital Buyer Persona

Tony Zambito

Although we are beginning to get some indications of where buyers are going, (for example Facebook and Twitter) and an idea of when (i.e. In light of these evolving and emerging trends, I along with Angela Quail and those associated with Goal Centric will be examining the Digital Buyer Persona in our work going forward. 

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Social Buyerology: Understanding Buyers in the Social Age

Tony Zambito

  Why do some work and others do not remain a puzzle.   The spheres of networking has exploded and connections are made daily through channels such as LinkedIn, Twitter, and Facebook.    The results of these new approaches and technologies are mixed as best to date. 

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The New Social Buyer Ecosystem

Tony Zambito

  The implications are that the Social Buyer – from a B2B prism – is active on the likes of Twitter, LinkedIn, and Facebook daily.    New platforms such as Jive are influencing the way organizations work and migrate towards being a social business.    IBM is way out in front on this. 

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How Social Media is Transforming the B2B Buying Experience

Tony Zambito

  Peer review meaning an expectation to publish works in the journals in noted professions and dialogue with your peer professionals on the latest hypotheses, trials, rulings, and etc.    Brand Advocacy : social media represents a new fountain of advocacy for a particular brand.