Sales Engine

APRIL 14, 2016

But we also have so many more media outlets now to work with including the bloggers.” She uses an example of a sweepstakes offer on Facebook that many brands offer as lacking interest and engagement with prospective buyers.

B2B 168

B2B Blogger Content Public Relations 168

Sales Engine

MARCH 28, 2016

B2B Content Enterprise: How does Conversion Sciences work with clients to optimize landing pages? I think that from the content marketing standpoint what’s not working is to post about whatever interested us at the time, whatever seemed to be topical or whatever guest bloggers were submitting to us. That’s what got published.

Marketing & Strategy 120

Marketing & Strategy A/B testing Broadcasting Content 120

Sales Engine

NOVEMBER 12, 2015

Jennifer Gluckow: Cold calling may have worked in 1972 (and even 2002), but it’s now a distraction and an annoyance to the person receiving the call. Social selling works the same way. Jennifer's a speaker, trainer, writer (read her free e-book), blogger, Facebooker , Instagrammer , Tweeter , and YouTuber.

Cold Calling 120

Cold Calling Allocation Youtube Internet Marketing 120

Sales Engine

JANUARY 14, 2016

If your content marketing arm is going to behave like a media company , you need strong writing – incorporating gripping video, smart infographics and powerful photos – all working together to grow audience and increase sales. What worked, and what didn’t? Oh, and some editorial independence. Did the white paper goose sales?

Planning 120

Planning Content Marketing Best Practices Content 120