Tomorrow People

NOVEMBER 30, 2018

Our industry is quite slow-moving, quite old-fashioned, so the general consensus is that because of this, we must stick to the old ways of marketing, such as trade press or trade shows. They’re all on Facebook, they’re all on LinkedIn. That is a false way of thinking for our industry. They’ve all got a smartphone.

Trends 220

Trends Content Marketing Brand Identity Branding 220

Tomorrow People

OCTOBER 3, 2022

Trade shows, product demos, client meetings, and online ads are all core pillars of B2B marketing. Facebook’s rebrand to Meta was what sealed the deal. In his 2021 Facebook Connect keynote speech, Mark Zuckerberg announced the company’s vision for the metaverse, positioning it as the ‘next successor to the mobile internet’.

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Tomorrow People

OCTOBER 4, 2022

Trade shows, product demos, client meetings, and online ads are all core pillars of B2B marketing. Facebook’s rebrand to Meta was what sealed the deal. In his 2021 Facebook Connect keynote speech, Mark Zuckerberg announced the company’s vision for the metaverse, positioning it as the ‘next successor to the mobile internet’.

B2B Marketing 156

B2B Marketing B2B Planning Peer-to-peer 156