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Industrial Marketing Today

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Optimizing Your WordPress Business Blog

Industrial Marketing Today

In this post, I’m going to focus on a powerful DiY SEO tool for WordPress blogs. Another key setting is the canonical URL field. You want to check this because it will automatically redirect non-www URLs to those that include the www. Start with some baby steps and fine tune as you learn more.

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Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

Credibility is built over many years of performance in the field and not by the frequency of blog posts, number of Twitter followers or Facebook likes. Add Personalized URLs (PURLs) to drive people to specific landing pages. An updated website serves them well as a point of reference. Use dynamic content in your email marketing.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. Remember to wrap your URL with anchor text that includes one or two keywords. What has worked for you?