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How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity

Webbiquity

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. Use Twitter.

RSS 100
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How to conduct a speedy social media audit (free template included!)

Sprout Social

Feel free to customize your own social media audit template based on your needs, but be sure to include the following: Profile information (name and URL). But also consider your social profiles beyond “big” networks like Facebook or Twitter. Destination URLs and landing pages. Engagement metrics. Publishing metrics.

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How to Uncover Your Competitors’ Content Strategy

Single Grain

Start with a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats , and analyzing it is a vital part of any competitive marketing analysis. Run the URLs for their most popular pages through Ahrefs, SEMrush or whichever tool you’re using for competitive analysis. Have they been updated recently?

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How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]

Hubspot

Take note of any of the following items and copy down the specific URL for future reference: Do they have a blog? Readers respond better to Facebook updates about certain content. First, visit the following sites to see if your competition has an account on these platforms: Facebook. Are they creating whitepapers or ebooks?

Analysis 101
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Complete Guide to B2B Marketing

Directive Agency

Advise client to post to all personal LinkedIn, Twitter, & Facebook Accounts at organization or marketing team. Share to 10+ Facebook Groups on Blog Topic or Industry. URLS are descriptive and optimized. Made sure of one URL for each piece of content. Checked that the site uses absolute URLS instead of relative URLs.