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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

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Content SEO

Online Marketing Institute

Mike AIDA - Attention, Interest, Desire, Action still most used and implemented, why we have public trade shows just to get attention.i A simple example is taping a round table event comprised of key opinion leaders or customer advocates and turning this into an online Q&A article.

SEO 40
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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity

We refer to this maximization of online visibility as web presence optimization (WPO): the combination of PR, content, SEO, SEM, marcom and social media efforts to make a company as ubiquitous as possible, with relevant content, everywhere online that prospective customers are looking when they are searching for what the company offers.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). product photos, diagrams, infographics, trade show pics etc.), and how to leverage Flickr through blogs, articles, Facebook and other tools.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

What type of posts generate the most engagement on Facebook? Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Experience: The Blog ).

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The Customer Journey Starts Here

GreenRope

There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. Show the lead you are paying attention to what they want and where they came from. Online Chat – This one has been gaining more traction lately. Am I right? Am I right?