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Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

In addition to the potential for highly competitive metrics (click-through, conversion rates), advertising on LinkedIn offers another key advantage compared to SEM, namely the ability through audience definition to ensure that the only people who see your ad are those who meet a tightly defined target demographic.

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Dreamforce 2009: Search Engine Marketing Junkies

Adobe Experience Cloud Blog

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read.

Twitter 100
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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. You may use content planning and development tools to help create those. Web Design Tools. why you the best at it.

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The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

Producers of a wide array of products—from vehicles to machine tools to jet engines to officer copiers—now have access to the kind of user and usage data that, not long ago, only SaaS software developers could capture. The ten tools here enable vendors to extend their support offerings to social media, online knowledge bases, and web chat.

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The 12 Best Landing Page and Form Builders for Conversion Rate Optimization

Webbiquity

Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion. Integrates with popular services like PayPal and Salesforce.com. Sample review: “For anyone who has ever struggled with landing page creation, this tool is for you. 25: The 28 Best Web Design Tools. #26:

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The 29 Best Social Media Monitoring Tools

Webbiquity

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out. 1) Socialbakers. Google Review Count: 345. 2) Netvibes.