How to create winning B2B programmatic ad campaigns
Martech
FEBRUARY 16, 2023
If people don’t know who we are or what we do, they aren’t going to reply to our e-mail, send us an RFP or answer our phone call. If we think about the more brand-focused campaigns, we will use the Facebook ad network which includes Instagram, but that isn’t ever our main source.” Brand is the long game.
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