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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. For example, whether they should spend more money advertising on LinkedIn than Facebook. SMART goals meet these criteria.

Paid Content 95
Paid Content Sales Management B2B Sales Top of Funnel 95
article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. For example, whether they should spend more money advertising on LinkedIn than Facebook. SMART goals meet these criteria.

Paid Content 84
Paid Content Sales Management Top of Funnel B2B Sales 84
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