ViewPoint
SEPTEMBER 26, 2011
A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. There’s a lot of gold to mine on Facebook, however, if you know your objectives and how the community works. LinkedIn is nine-to-five and Facebook is after-hours.
ViewPoint
JANUARY 31, 2013
When prospects post about their passions and their activities on LinkedIn, Twitter, and Facebook, savvy sales people can learn how to shape compelling conversations that don’t resemble traditional sales calls. Managers may bristle at the idea of paying sales people to surf the web, Josiane says.
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ViewPoint
APRIL 30, 2013
Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. He is a regular guest on CNN and HLN on the subject of marketing and social media and is an internationally-recognized keynote speaker for corporations, events and trade shows around the globe. Mobile Marketing Boom.
ViewPoint
MARCH 22, 2011
You'll probably tell your friends, post on Facebook or Twitter and in general try to get even like Dave Carroll in United Breaks Guitars. You're made to wait an hour, treated rudely, and then told your opening deposit isn't big enough to get an account. What do you do when you leave that bank? OK, this a consumer example.
ViewPoint
MAY 2, 2012
Paul believes the “big four” social media sites—Facebook, Twitter, LinkedIn and YouTube—will continue to cement their positions at the top of the social media world as they continue to grow at the expense of smaller operations. Strategically, what are you trying to accomplish by being on Facebook?’—they
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