Customer Experience Matrix

SEPTEMBER 9, 2009

Social media is the latest stage in this evolution. The final, related factoid is that social media have grown from virtually nothing to nearly 20% of online time over the past few years. Thus, social media present a major threat to search advertising revenues. database marketing, or, more poetically, narrowcasting.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Vidyard

FEBRUARY 6, 2014

For the past few days, “look back” videos have been a new recurring theme on my Facebook feed. To celebrate the 10th anniversary of the social network, Facebook has made personalized videos based on your profile. At least, everything Facebook knows about – which is a surprising amount.

Video Marketing 54

Video Marketing Personalization Narrowcasting Ideal Customer Profiles 54

The ROI Guy

DECEMBER 23, 2010

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. the quantified return on investment (ROI) from social marketing efforts.

Social Media 40

Social Media ROI Practices Media 40

Webbiquity

FEBRUARY 23, 2012

It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It’s a pain in the arse because it’s yet another social network to join. It’s Google’s latest attempt at social media, and they finally got it right. It will fundamentally change SEO.

Google 100

Google Tactics Tips Best Practices 100

Convince & Convert

MARCH 6, 2012

There was a reason why nobody in social media has written a book about the nature of influence. We have very much in our social media bubble this culture of “I’ll scratch your back and you scratch mine.” Maybe Narrowcasting Trumps Broadcasting. I think in many ways the social web really amplifies personality.

Case Studies 123

Case Studies Narrowcasting Case Study Enterprise Management 123

Single Grain

DECEMBER 6, 2019

Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. One exciting example of AI in practice is chatbots (more on that later).

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145