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Smashmouth Marketing

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Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. Is there really b2b value on Facebook?

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic. Mike: When it comes to demand generation, do you see social media at the top of the funnel, further down, or throughout?

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

Mike: Kim, I've been to four conferences since May and at all four the topic du jour was Social Media, so be ready for a great session! Kim: I agree that social media has been the hot topic. Mike: When it comes to demand generation, do you see social media at the top of the funnel, further down, or throughout?

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Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. Is there really b2b value on Facebook?

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What do CMOs and Sales 2.0 Junkies Have In Common?

Smashmouth Marketing

Alignment of Sales & Marketing Demand Generation Sales Enablement Social Media They each had significant focus, but as the union of both camp's topics of discussion, the umbrella topic of Sales & Marketing Alignment seems to cover it all. There were examples of sales successes with social media, marketing wins using social media, etc.

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What do CMOs and Sales 2.0 Junkies Have In Common?

Smashmouth Marketing

Social Media. As far as Social Media is concerned, everyone is in agreement it is a hot topic and that there needs to be some strategy and tactics directed towards it. There were examples of sales successes with social media, marketing wins using social media, etc. Facebook for personal. Demand Generation.

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MarketingProfs Digital Mixer: Top 20 Tweets #mpdm

Smashmouth Marketing

MikeBarzacchini : "Viral video (and social media) is. Intel's social media guidelines document [link]. Even working against specific strategy. BlazonLaurels : New forms of media don't kill off the old ones. #mpdm if you missed it - enjoy - - [link]. like ROI: both can only be determined after the fact.". mpdm [Yaaay!].

Lead Gen 100