Customer Experience Matrix
DECEMBER 8, 2011
So marketing automation vendors are understandably eager to support it in their systems. I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. Results are summarized in the table below.
Customer Experience Matrix
JUNE 2, 2009
Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content.
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Customer Experience Matrix
MAY 27, 2009
The behavior data captured by marketing automation systems restores the balance by providing an alternate source of insights into prospect interests and intentions. These are already assembled by various vendors, so all that’s needed is a relatively simple integration. It would be done by system administrators instead.
Customer Experience Matrix
JULY 27, 2009
It’s a small but important step towards making social media a standard business tool. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features. These links are typically placed in an email created by a salesperson or marketer. That’s a very small step.
Smashmouth Marketing
AUGUST 19, 2009
Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal.
Smashmouth Marketing
AUGUST 18, 2009
Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal.
Customer Experience Matrix
APRIL 1, 2009
That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files. It’s a perfectly reasonable business, but not one I find especially exciting.
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