Chris Koch

AUGUST 16, 2011

It got me thinking, what if a similar easy button comes along for online marketing? The “voluntary policing” being done by the ad industry today online is at best an uneasy truce with an internet public not yet bothered enough, too lazy, or too uniformed to do anything about shutting off the cookie oven for good. If so, how?

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

AUGUST 16, 2011

It got me thinking, what if a similar easy button comes along for online marketing? The “voluntary policing” being done by the ad industry today online is at best an uneasy truce with an internet public not yet bothered enough, too lazy, or too uniformed to do anything about shutting off the cookie oven for good. If so, how?

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

JUNE 26, 2009

I think of Paul Dunay as one of the model citizens of this online B2B guild. Paul has been a B2B marketer for years for companies like BearingPoint and Avaya and has accomplished quite a bit with social media in those jobs. Monitoring is finding and tracking the conversations that are occurring about B2B marketing online.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

JULY 10, 2009

As social media becomes more prevalent in marketing, we’re going to have to rethink how we gather information from prospects. Now that may be due in part to the fact that most B2B marketers have only recently begun using Web 2.0 nature of social media means that we should err on the side of less information.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100