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Tony Zambito

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Business Leaders: Do Not Ignore The Mental Health Crisis Related To The COVID-19 Pandemic

Tony Zambito

Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. According to Mental Health America, the number of people seeking help for anxiety and depression increased by a scary 93 percent from January 2020 to September 2020. Some, maybe forever.

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Reset Your Buyer Strategy In COVID-19 Revival

Tony Zambito

Big Tech companies such as Facebook, Twitter, and Amazon announced three months ago they intend to keep employees working from home throughout 2021. This was quickly followed by other large organizations. Working from home, in a mere six months, is becoming the accepted norm in B2B. An outcome is buyers and buying teams are scattered.

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Social Buyerology: Listening to the Social Buyer

Tony Zambito

One of the first premises of Social Buyerology is that it must reside within a social organization.    There has to be a degree of openness and courageous leadership to accept that there is a new social buyer persona on the horizon and that an organization must adapt.  Behavioral Listening.

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The Rise of the Digital Buyer Persona

Tony Zambito

Although we are beginning to get some indications of where buyers are going, (for example Facebook and Twitter) and an idea of when (i.e.   It is our hope that we will be able to help organizations make informed decisions about the increasingly complex world of digital marketing and social business. 

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The New Social Buyer Ecosystem

Tony Zambito

  On high ticket items you still need a sales rep to help pull it together but the difference is you expect them to know a heck of lot more than in the past.    As for some of the social networks, like LinkedIn , you can connect with people who can help you out.   .  You have to pick and choose.”.