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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

We asked firms to rate how effective these online tools were at helping them meet their business objectives. Surprisingly, the experts found Facebook and banner ads to be less effective than the high growth firms did. However, that does not necessarily mean these tools are being used effectively. Effectiveness of Online Tools.

article thumbnail

How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

We asked firms to rate how effective these online tools were at helping them meet their business objectives. Surprisingly, the experts found Facebook and banner ads to be less effective than the high growth firms did. However, that does not necessarily mean these tools are being used effectively. Effectiveness of Online Tools.

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E-books: More Than a New Marcom Fashion

WriteSpark

E-books are perceived positively by prospects as easier to read, with more visuals and multimedia elements that help a reader's understanding of the content. . Facebook, Twitter). A "book" implies a longer document than a white paper, so you can include more information or go into greater depth on a technical topic. .

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Do You Need a Long-Form or Short-Form Copywriter?

WriteSpark

For example, consider the demands of writing a long-form project, such as a white paper, compared to the short forms of email messages and Facebook updates. The factors below will help you evaluate the skills and experience of job candidates and freelance writers. What should you expect of a long-form copywriter?

article thumbnail

Do You Need a Long-Form or Short-Form Copywriter?

WriteSpark

For example, consider the demands of writing a long-form project, such as a white paper, compared to the short forms of email messages and Facebook updates. The factors below will help you evaluate the skills and experience of job candidates and freelance writers. What should you expect of a long-form copywriter?