Valasys

SEPTEMBER 10, 2019

Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

JUNE 13, 2019

Evidently, Social Media is an excellent platform for B2B marketers to promote their products & services by attracting audiences through several referral channels, engaging them by targeted advertising & ultimately by generating conversions. likes, shares & comments. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). AI helps in the deliverance of personalized content & also assists with the preparedness of personalized pieces of content based on predictive insights generated from diverse data-points.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

SEPTEMBER 6, 2019

In the previous part of the blog post, we scrutinized approaches towards defining & measuring Facebook KPIs, in particular. Analyzing the impressions to engagement ratio also gives the marketers insights about which types of content are generating maximum impressions for the brand.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

SEPTEMBER 4, 2019

According to a report by Pew Research Centre, 67% of Americans report that they get at least some of their news on social media, primarily on Facebook & Twitter. The business KPIs have largely only been defined on the basis of website traffic & how they generate the conversions. Social Media KPIs.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

AUGUST 6, 2019

To curate a high-quality ABM strategy in 2019, ABM-ers should remember that it’s easier & cheaper to generate meetings when users are targeting current & previous accounts than the budget spent on targeting the entirely new ones. This is where positive Word-of-Mouth Marketing steps in.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Televerde

OCTOBER 30, 2019

Content marketing generates 3X as many leads for 62% less money than traditional marketing. Long-form blog posts generate 9X more leads than short-form blog posts. 6 in 10 people say watching a video on Facebook has influenced their purchasing decisions. Nearly half on consumers engage with brand videos on Facebook every day.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45