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The Best of B2B Marketing Exchange: 8 B2BMX 2023 Highlights to Watch This Year

Content4Demand

Join Content4Demand content experts in a hands-on workshop to learn to cut through the content clutter with three key strategies: knowing your buyer personas, developing content specific to their buying stages and creating interactive content experiences that move them through the funnel to a purchase. to 2:30 p.m.

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The best pharma event management companies in 2023

SpotMe Blog

Content development: The content, from presentations and panel discussions to interactive workshops, is the heart of any pharma event. Pharma meeting planners are experts in social media marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Topics covered include content strategy, usability and design, customer engagement, social media, targeting and optimization, marketing automation, and more. The first event of the year is based around conversion and UX, followed by social and content in May, and search in October. Social Media Marketing World.

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B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies

Online Marketing Institute

In reality, it’s the thought leadership and technical expertise within these companies that adds value far more than marketing messages (social or conventional advertising). Although they don’t have the resources to abandon conventional marketing, they are diverting some financial resources from conventional marketing to social media.

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B2B Marketing Conferences: what the schedules tell us about the trends

Exo B2B

Several “stars” and influencers of B2B marketing were there, such as Laura Ramos from Forrester, Brian Solis , Lee Odden , Rebecca Lieb , Pam Didner , James Taylor , Paul Peterman from Facebook and many others. Agency Workshop: A New Approach to New Business. Social Media. In fact, the list is too long!

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11 tips and tools to jump-start your SEO

Biznology

54% of people come to a website from a search engine (source: Forrester ). These tips and tools are some of what you learn in the Biznology JumpStart Workshop on Search Marketing. What do the numbers tell us about the importance of SEO? 94% of search engine users click on organic search results (source: Search Engine Watch ).

SEO 80
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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

IBM and Sesame Workshop have teamed together to create toys for early childhood that adapt to learning styles and change according to each child’s aptitude. According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019. Well, machine learning is everywhere.