Metadata

JANUARY 8, 2024

Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. For example, you could measure the percentage of leads from Facebook that convert into closed-won business or the percentage of marketing qualified leads (MQLs) from LinkedIn that turn into sales qualified leads (SQLs).

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Convince & Convert

JANUARY 11, 2017

If we’re doing a webinar, I know how many people registered and attended. And even if I’m doing paid ads, we have the platforms in place to help us measure the leads and we can follow that down the pipeline. I’m sure my marketing team is going promote it on the Oktopost Twitter account, our LinkedIn company page, and Facebook page.

Social Media 133

Social Media Sales Management Top of Funnel Media 133

SnapApp

DECEMBER 4, 2017

If your popular content starts slipping down the ranks, a simple update could increase organic traffic 402% month-over-month, as detailed in step #3 of this tutorial. . In fact, this is part of the SEO strategy we have used to steadily grow our organic traffic over the last 12 months here at SnapApp : . . . #3. MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . Data is at the tip of everyone's tongue these days—GDPR compliance, Facebook being Facebook, etc.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Data is at the tip of everyone’s tongue these days—GDPR compliance, Facebook being Facebook, etc.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Outgrow

FEBRUARY 22, 2022

One thing that covid has left us with is our obsession with webinars. They are all relying on webinars to engage industry experts and start conversations around their products. You can even create a webinar landing page to track better results from webinars. . In fact, 65% of B2B marketers used infographics in 2020. .

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

SnapApp

AUGUST 1, 2017

Not to be confused with lead generation, demand generation initiates the first step in the customer relationship – wherever in the funnel the prospective customer may be. . Demand generation then coaxes prospects down the funnel. . For example, sponsored research will create demand and leads. Source ). .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

B2B Marketing Zone Posts

APRIL 5, 2010

As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Marketing Like the Big Boys—Facebook for Small Business - Content Marketing Today , March 29, 2010 A Quick Guide to Getting Started with Facebook for small business.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Facebook Insights. Employees Have No Clue if Their Company Has a Social Media Policy - Social Marketing Forum , November 29, 2010 Almost 40% of British employees criticize their ‘workplace’ on social media platforms like Facebook and Twitter. Online blog needs various marketing methods to get converted into big business. Tweet This!

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Contently

DECEMBER 16, 2022

Walk: Brands get more strategic, lean into lead generation and engagement, and carve out their share of voice in the market. Run: Brands fine-tune their content’s SEO value, attribute success to lead values, and use single-touch attribution. Leads Generated. for the term “small business advice”).

Lead Ranking 140

Lead Ranking Multi-Touch Attribution Cost per Lead Ideal Customer Profiles 140

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

KEO Marketing

SEPTEMBER 1, 2017

Another study found businesses that use marketing automation to nurture prospects experienced an impressive 451% increase in qualified leads. According to Forrester Research, B2B marketers who implemented marketing automation software increased their sales pipeline by an average of 10%. Increase traffic to your websites.

Marketing Automation Services 48

Marketing Automation Services Practices Work Management Top of Funnel 48

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. Fully automated simulated phishing attacks, thousands of templates with unlimited usage, and community phishing templates. LEARN MORE. What is Newswire?

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98