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Is Page One Overrated? The Truth About Organic Search Results

Hubspot

Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. So what do these SERP statistics mean for you? Does that mean Google search stats are the only ones that matter? Focus on link building. And as for clicks? Pages two and three get just 5.59% combined.

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5 Tips To Maximize Your Small Business SEO

Salesforce Marketing Cloud

Before jumping into the details, here’s a glossary of common SEO terms: Organic search results : This is also called the Search Engine Results Page (SERP). Every couple of months, keep an eye out for anything that looks spammy and disavow the links to prevent them from bringing down your ranking. How do you track progress?

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Our Unique Approach to Content Marketing in 2017

Directive Agency

Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. As opposed to 1-1 tracking campaigns like PPC, attributing marketing wins to content can be tough. This isn’t an easily quantifiable metric, which makes tracking and reporting difficult. Let me explain.

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31 Paid & Free SEO Tools That Will Improve Your Ranking

Single Grain

Site Audit – Optimize your on-page SEO, as it checks your website for around 120 technical SEO issues like HTTP errors, content quality, outgoing links, and image alt tags. Site Audit – Find all the critical SEO errors on your sites like 404, broken internal links, and duplicate content.

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What Is Content Decay and How It Affects Your SEO

Single Grain

It’s an enormous thrill to see that blog post rank in the number one spot in the SERPs – and then it’s heartbreaking to watch it suddenly start to fall in ranking. million blog posts published every day , it’s easy to get discouraged about ever keeping a top position in the SERPs – and it can be if you’re not combatting content decay.

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6 Key Content Marketing Metrics to Measure Your Success

Single Grain

You probably already have a list of about one hundred different metrics that you could use to track and measure the success of your content strategy. However, if you try tracking too many metrics, you’ll either: Feel overwhelmed and give up before you get started and ultimately track nothing. 1) Conversions.

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Link Building: The Backbone of SEO in 2023 and Beyond

Huptech Web

Table Of Contents Introduction What Is Link Building? Link building is more than just getting other sites to link to your website but also about building relationships, establishing authority, and improving user experience, which is not easy. What Is Link Building?