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Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

Jennifer Slegg, who has kept track of the guidelines over the years, told Search Engine Land that the focus on the quality of content creators may be what impacts sites the most. Fast mobile pages have always been preferred, but were never an official ranking factor in the eyes of Google. We'll be keeping a close eye on this one.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . This is the north star metric for any company. The latter needs to be larger in order justify continued investment. . . These are super important, but hard to track without a tool. 7: Closed/won. . . #10: New backlinks.

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Long Tail Keywords in SEO: How to Grow Traffic From Niche Searches

seo.co

Users are still relying on specific phrases in order to accomplish their searches, but the way Google views and analyzes keywords has been rebuilt from the ground up, and that change has compromised the traditional methods of long-tail keyword research and implementation. Keywords are waning in importance.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

If you observe that only 5% of your visitors get to the section of your page where you reveal a discount code that helps conversion, you’ll have to move it up to where you get more eyes on it. It tracks the movement of the mouse pointer as an indication of where attention is as people engage with the content on the page.

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Top SEO Agency Software for Success in 2021

Single Grain

If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Rank/Keyword Tracking. The SEO agency also has to track the rankings of multiple client websites on a regular basis and provide customizable reports to them. Link Building.

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The Big List of Content Marketing Acronyms

Brandpoint

Were you just in a meeting when someone casually dropped an acronym you’ve never heard and no one else batted an eye? Examples include enterprise software companies, professional service firms like corporate accounting or human resources outsourcing agencies and office equipment leasing companies.

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Mobile SEO: The Ultimate Guide for Improving Your Site for Mobile Search

seo.co

However, this is a product of a misconception: that being “mobile friendly” in Google’s eyes means you’ve essentially won the battle for mobile supremacy. A few years ago, this meant your mobile searches were far more likely to fetch results that were mobile-friendly, and you might see different layouts for your destination SERP.

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