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Google Algorithm Updates in 2018: Every Change You Should Know

RebelMouse

Jennifer Slegg, who has kept track of the guidelines over the years, told Search Engine Land that the focus on the quality of content creators may be what impacts sites the most. Fast mobile pages have always been preferred, but were never an official ranking factor in the eyes of Google. We'll be keeping a close eye on this one.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . These are super important, but hard to track without a tool. This metric is undervalued by a lot of B2B companies. . Forecast - We track all deals with the closed-date of the current quarter. . 7: Closed/won. .

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Humans of Marketing: Erik Bowitz

Conductor

The company was a software service that helped people build their resumes. There was a tool and then attached to it was a CMS where we published resume-writing and job-hunting resources. Christine: Are there specific teams that are successfully brought in on utilizing search insights? That was really exciting.

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Long Tail Keywords in SEO: How to Grow Traffic From Niche Searches

seo.co

This is also known as LSI ( Latent Semantic Indexing ) keywords, which adds credibility and relevancy to your article in the eyes of search engines, resulting in better rankings for more keywords. To tie-in blog posts to other areas of the company website, include links in the text or at the end of the post. For example, use SEO.co/long-tail-keywords/

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

If you observe that only 5% of your visitors get to the section of your page where you reveal a discount code that helps conversion, you’ll have to move it up to where you get more eyes on it. It tracks the movement of the mouse pointer as an indication of where attention is as people engage with the content on the page.

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Top SEO Agency Software for Success in 2021

Single Grain

If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Rank/Keyword Tracking. The SEO agency also has to track the rankings of multiple client websites on a regular basis and provide customizable reports to them. Link Building.

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The Big List of Content Marketing Acronyms

Brandpoint

Were you just in a meeting when someone casually dropped an acronym you’ve never heard and no one else batted an eye? Examples include enterprise software companies, professional service firms like corporate accounting or human resources outsourcing agencies and office equipment leasing companies.