Customer Experience Matrix

APRIL 30, 2019

I spy with my little eye…privacy systems! Specifically, there's a crop of systems that are privacy-safe alternatives to dominant social, search, email and other common consumer technologies. One well known example is DuckDuckGo , which positions itself as “a search engine that doesn’t track you”.

Privacy Protection 219

Privacy Protection Privacy Eye-Tracking Mobile Advertising 219

Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Image credit: Myriam Jessier on Unsplash UGA’s official replacement, GA4, is in the eyes of many a watered down, confusing, pale shadow of UGA. With the long-awaited (dreaded?) What to do?

Marketing Analytics Tools 345

Marketing Analytics Tools Analytics Google Work Management 345

Martech

AUGUST 27, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Read more here.

Privacy 110

Privacy Work Management Marketing Management Privacy Protection 110

Martech Advisor

MARCH 17, 2020

For that reason, your actual IP address is hidden from the public eye. Online marketers who need to target overseas audiences often struggle to identify what exactly their prospects are searching on Google and other search engines. Numerous other Google tools can help you understand your customers better. Let's find out how.

P2P 53

P2P Privacy Protection Internet Marketing Eye-Tracking 53

Adobe Experience Cloud Blog

MAY 7, 2021

Marketers have been tracking website visitors, logins, shopping carts, and more with these cookies. Google announced the end of third-party cookies on its Chrome browser. But when Google announced its plan to cut out the third-party cookies from the Chrome browser by 2022 — it came as a shock to many. The basics you can expect.

Paid Search Agency 174

Paid Search Agency Advertising Agencies Planning Marketing Management 174

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. If you observe that only 5% of your visitors get to the section of your page where you reveal a discount code that helps conversion, you’ll have to move it up to where you get more eyes on it.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Adobe Experience Cloud Blog

MAY 7, 2021

Marketers have been tracking website visitors, logins, shopping carts, and more with these cookies. Google announced the end of third-party cookies on its Chrome browser. But when Google announced its plan to cut out the third-party cookies from the Chrome browser by 2022 — it came as a shock to many. The basics you can expect.

Paid Search Agency 69

Paid Search Agency Advertising Agencies Planning Marketing Management 69