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Product Descriptions that Convert & Power Words that Sell

Anyword

Everyone knows that advertising texts must be catchy and, at the same time, explain why the product is relevant to the reader. On the one hand, you can’t type every message in Caps Lock with a ton of exclamation marks. This ranges from delivery of a shoddy product to selling personal details. But this creates a dilemma.

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Retention Marketing: How To Win Back Your Existing Customers

CoSchedule

On the other hand, acquisition marketing focuses on filling the marketing funnel with new leads via paid advertising, organic search, social media, or content marketing. Previously, about 70% of iPhone users shared a unique identifier with advertising platforms that enabled ad personalization. table of contents].

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Building a brand strategy: Essentials for long-term success

Martech

What personality your brand conveys through its marketing. How do you measure how successful you are at conveying a certain personality? despite having a beautiful brand and a perfectly functioning website and funnels. Why is branding important? Companies with poor branding end up having to pay 10% higher salaries.

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The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

For Adam, one of the most important things anyone can do is to track your own successes. ” via Adam Singer and The Future Buzz Whether you’re in sales, marketing, or product management, you can and should keep track of your success. The deal will also lock in ad rates and inventory access for Omnicom agencies.

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The Ultimate Guide to Video Marketing

Hubspot

The options are also endless for service teams — onboarding videos, knowledge-based videos, meet the team videos, support video calls, and customer stories are just a few ways that video can create a more thorough, personalized customer support experience. Why is this important? But, don’t fret. So … video is cheaper and easier than ever.

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Google Ads: The Definitive Guide (2018 Update)

SendX

So if you’re looking to improve your advertising game for 2018 and beyond, you’ll love this guide. Google Search Ads are the purest form of PPC advertising. The Quality Score helps you figure out how valuable your ad is in Google’s eyes. Thanks to the high ad prices, and the fast evolving competition with huge budgets.

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Building Your Brand’s Omnichannel Customer Experience

Sharpspring

While most B2B brands don’t have a physical retail location, there are still multiple channels for communication and engagement over the sales cycle, including in-person meetings, phone sales, teleconferences, websites, chatbots and email. Omnichannel customer experience is a marketing and selling model designed for the digital age.