Eye-Tracking Focus Group Forrester Validation 
Marketing Insider Group
AUGUST 30, 2021
Our thinking can get off track in thinking about, “How do I get what I want?” I recently met with a group of sales and marketing influencers and we discussed trends and our projects. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Use empathy maps.
Marketing Insider Group
AUGUST 30, 2021
Our thinking can get off track in thinking about, “How do I get what I want?” I recently met with a group of sales and marketing influencers and we discussed trends and our projects. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Use empathy maps.
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Conductor
JUNE 4, 2020
1 Duane Forrester , VP Industry Insights at Yext. Read surveys, respond to reviews, do focus groups. To find trending keywords, we keep a close eye on Google’s auto-populated search suggestions. 11 Duane Forrester , VP Industry Insights at Yext. 21 Duane Forrester , VP Industry Insights at Yext.
Markempa
AUGUST 12, 2021
Our thinking can get off track in thinking about, “How do I get what I want?” I recently met with a group of sales and marketing influencers and we discussed trends and our projects. Too many marketers rely on survey data or focus groups to tell them how customer’s think and feel, but that’s not enough. Use empathy maps.
Convince & Convert
SEPTEMBER 20, 2010
This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. Valid question and I responded with, “You don't need to use Twitter. Which do you believe?
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