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Is paid social advertising still worth it in 2023?

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Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. While the average CPL on Facebook and LinkedIn from our benchmark report didn’t come anywhere close to that, I still see why you may be struggling to swallow the cost of paid social, especially in a down economy.

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Retention Marketing: How To Win Back Your Existing Customers

CoSchedule

Many marketers focus on high-volume channels like Facebook, TikTok, and Google. On the other hand, acquisition marketing focuses on filling the marketing funnel with new leads via paid advertising, organic search, social media, or content marketing. The difference must cover direct and indirect costs and leave room for profit.

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Facebook Ads: 7 Changes All Marketers Need to Know in 2019

Single Grain

Facebook Ads is one of the top PPC platforms right now. With more than 7 million brands currently advertising on the platform trying to reach their audience among Facebook’s 1.59 A lot has changed in the past few years, so let’s take a look at the 7 new Facebook Ads changes that all marketers should be aware of in 2019.

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Make it useful and at least moderately pleasing to the eye. Facebook, of course. Ironically, Facebook itself started as humble website. Facebook is waging a three-pronged war on websites. Incidentally, this is why Google is so afraid of Facebook. Build a website. Keep it updated. Who killed the website?

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The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

For Adam, one of the most important things anyone can do is to track your own successes. ” via Adam Singer and The Future Buzz Whether you’re in sales, marketing, or product management, you can and should keep track of your success. Don’t just measure Facebook “likes” and retweets.

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Building a brand strategy: Essentials for long-term success

Martech

despite having a beautiful brand and a perfectly functioning website and funnels. Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. Why is branding important? Companies with poor branding end up having to pay 10% higher salaries.

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Make it useful and at least moderately pleasing to the eye. Facebook, of course. Ironically, Facebook itself started as humble website. Facebook is waging a three-pronged war on websites. Incidentally, this is why Google is so afraid of Facebook. Build a website. Keep it updated. Who killed the website?