Tony Zambito

JULY 24, 2011

From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention. 

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Peer-to-peer Buyer Personas Allocation Social Networks 100

Tony Zambito

MAY 18, 2011

The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age.   We are also witnessing the phenomenon of buyers in B2B marketplaces becoming more social in their interactions.  Image by aafromaa via Flickr.

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Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Tony Zambito

MARCH 30, 2011

The entrance into the digital age and the emergence of the new buyer experience economy has challenged our understanding of who the buyer really is.  In a previous article, I offered up the notion that we are entering into the new buyer experience economy.    And this is where experience matters. 

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Peer-to-peer Buyer Personas Demand Generation Agencies Demand Generation 100