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How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

Surprisingly, the experts found Facebook and banner ads to be less effective than the high growth firms did. About the Author: Sylvia Montgomery, CPSM, Senior Partner & Account Director at Hinge, brings 20 years of experience and perspective to the Hinge team.

article thumbnail

How Services Firms Grow with Online Marketing (Guest Post)

WriteSpark

Surprisingly, the experts found Facebook and banner ads to be less effective than the high growth firms did. About the Author: Sylvia Montgomery, CPSM, Senior Partner & Account Director at Hinge, brings 20 years of experience and perspective to the Hinge team.

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Do You Need a Long-Form or Short-Form Copywriter?

WriteSpark

For example, consider the demands of writing a long-form project, such as a white paper, compared to the short forms of email messages and Facebook updates. It's easy to understand that writing white papers requires much more skill and experience than writing social media updates. What should you expect of a long-form copywriter?

article thumbnail

Do You Need a Long-Form or Short-Form Copywriter?

WriteSpark

For example, consider the demands of writing a long-form project, such as a white paper, compared to the short forms of email messages and Facebook updates. It''s easy to understand that writing white papers requires much more skill and experience than writing social media updates. What should you expect of a long-form copywriter?