Sales Engine

NOVEMBER 12, 2015

YouTube and social media had just begun to blossom. LinkedIn is the new business standard, and YouTube has become the third most visited website on the Internet. For example, my followers want to know how to make more sales. A decade ago, people were just getting used to the web. Videos now have billions of views.

Cold Calling 120

Cold Calling Allocation Youtube Internet Marketing 120

Sales Engine

JANUARY 25, 2016

That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. Let’s say for example that you sell enterprise software to businesses and because of the large investment, most companies stay with their current vendor least five years before making major changes. Let’s look at an example we can all relate to.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Sales Engine

FEBRUARY 8, 2016

For example, a blog post from two years ago can keep paying dividends in remarkable ways. Posting in multiple venues is also possible; for example, putting a video on YouTube, Facebook and a business website. The trick is to see each piece of content as made of easily transferable puzzle pieces.

Content 120

Content Youtube Statistics Social Media 120

Sales Engine

FEBRUARY 8, 2016

For example, a blog post from two years ago can keep paying dividends in remarkable ways. Posting in multiple venues is also possible; for example, putting a video on YouTube, Facebook and a business website. The trick is to see each piece of content as made of easily transferable puzzle pieces.

Content 120

Content Youtube Statistics Social Media 120

Sales Engine

NOVEMBER 24, 2015

For example, will your content be delivered on your website through a blog? Is this a Youtube channel? Many times, the channels you choose will decide the mediums for you—for example, if you’re going to do a series of podcasts, then your medium is an audio file. Are you developing a podcast series?

Top of Funnel 120

Top of Funnel Marketing & Strategy Marketing Strategy Content Marketing 120

Sales Engine

AUGUST 4, 2016

For example, ask your sales people w hat objections are they hearing regularly and develop content that answers it. That doesn’t mean that you can’t have videos, infographics and Youtube channels and a resources section of your website—those are all good ideas. Bottom of the Funnel Content.

Top of Funnel 120

Top of Funnel Lead Generation Sales Qualified Leads Lead Ranking 120

Sales Engine

AUGUST 4, 2016

For example, ask your sales people w hat objections are they hearing regularly and develop content that answers it. That doesn’t mean that you can’t have videos, infographics and Youtube channels and a resources section of your website—those are all good ideas. Bottom of the Funnel Content.

Top of Funnel 120

Top of Funnel Lead Generation Sales Qualified Leads Lead Ranking 120