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You’re doing SEO wrong: it’s all about authority

Biznology

But a lot of marketers I talk to are skeptical about how to do it. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. In the book I said you should be the Wikipedia of your most important topics.

SEO 217
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The Coming Consolidation in Social Networking

WebMarketCentral

Wikipedia lists more than 100 social networking sites , and Social Media Trader recently compiled an even more exhaustive list of 115 social news and bookmark sites rated by PageRank, number of inbound links and dollar value of each site. The leaders will garner high amounts of traffic appealing to a wide market.

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How to Use Link Building for Improving SEO

seo.co

For example, getting featured on the blog is a noteworthy achievement and you’ll earn substantial authority that way—but you could get even more SEO value or “link juice” if you’re featured on a “Partners” page, or if you have an entire page dedicated to your brand. Cite yourself on Wikipedia.

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Google and the Parable of the Turkey

WebMarketCentral

The rationale behind the farmer's apparent benevolence become clear in a final flash before the turkey takes the necessary step preceding de-feathering, vacuum-packing, freezing and shipping off to the market. The farmer would point out that he's making an honest living, providing a valued product in the market.

Google 20
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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

When you’ve accomplished step one in your local search marketing, how do you take step two? You already know that any local business you market has to have the table stakes of accurate structured citations on major platforms like Facebook, Yelp, Infogroup, Acxiom, and YP. You can enjoy her previous articles here.

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The Trouble with Klout

Paul Gillin

It is “the emerging standard&# for measuring influence online, said Klout Marketing Manager Megan Berry in a podcast interview with Eric Schwartzman last month. For example, my Klout score (66) is modestly higher than Clay Shirky ‘s (60) and significantly higher than Marc Andreessen ‘s (42). Beyond Followers.

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Blogger outreach is earned media PR, isn’t it?

Biznology

” (Wikipedia). I recently had a Twitter chat with Serena Ehrlich , Director of Marketing for Mogreet during which we discussed the fine points of blogger outreach. We agreed on everything except on whether blogger outreach was pay-per-post or earned, what bloggers wanted from a marketing pitch.

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