Examples Information Marketing Automation Marketo 
Customer Experience Matrix
AUGUST 6, 2013
One of the main reasons that marketing automation has not been adopted more quickly is that too few marketers know how to fully use it. For example, a recent Gleanster report found that 73% of top performers listed lack of skilled staff as one of the top challenges to success.
Customer Experience Matrix
FEBRUARY 12, 2013
Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. What really got me thinking about this was prepping for a Webinar I’ll be giving next Wednesday on the future of marketing automation ( register here ).
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Customer Experience Matrix
SEPTEMBER 2, 2011
But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend. If Salesforce hadn’t also sent nicely structured emails with schedules and contact information, I wouldn’t have known what to do when I got there. Peer pressure worked, and there I was.
Customer Experience Matrix
SEPTEMBER 16, 2010
Those of you familiar with the Raab Guide to Demand Generation Systems know it already contains very detailed information on major vendors ( Aprimo , Eloqua , Genius.com , Manticore Technology , Marketbright , Marketo , Neolane and Silverpop ). That would give buyers clear, consistent information without issuing a RFP at all.
Customer Experience Matrix
FEBRUARY 10, 2017
Lead Genius is a good example. The company is in the business of assembling B2B marketing lists – an industry dating back centuries to city directories and beyond. Nearly every vendor who does this applies some form of natural language processing to extract information from unstructured sources. Lead Genius does this too.
Customer Experience Matrix
FEBRUARY 2, 2016
The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. It also uses matches created elsewhere such as lead IDs used to synchronize CRM and marketing automation data or cookie IDs imported from Google Analytics.
Customer Experience Matrix
JUNE 13, 2016
ZenIQ assembles account data from a company’s CRM, marketing automation, and Web systems; supplements this with account and contact information from external sources; assesses the current state of each account; and takes actions to improve that state. Marketers will also design the actions themselves. Then I saw ZenIQ.
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