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An Introduction to Black Hat SEO

Hubspot

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. It’s a more ethical approach that abides by the terms and guidelines set out by search engines. Black hat SEO goes against the guidelines set by search engines and manipulates them to gain higher rankings.

SEO 76
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8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

That’s where we see one of the first mentions of PageRank, which is the technology that Google continues to use to help rank search results. 4) PageRank was named after Google co-founder Larry Page. When the name “PageRank” is assigned to the technology that helps Google rank pages, it seems fairly intuitive.

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Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google

Hubspot

On Friday, Search Engine Land reported that Google had sneakily updated its Webmaster Guidelines'' Link Schemes document. If you''re not hip to the SEO lingo, link schemes are "any links intended to manipulate PageRank or a site''s ranking in Google search results. For example: There are many wedding rings on the market.

Press 28
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What is a Link Wheel? Do Link Wheels Still Work for SEO in 2021?

seo.co

For example, web pages are linked with anchor text that may not have anything to do with the content of the page, but anchor text is used in an attempt to rank for specific keywords. For example, if you’re selling an item for $100, and low competition keywords bring you 100 visitors per day, that would be $5 per day at a 5% conversion rate.

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What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

Stay away from blogs that are maintained mostly by outside content, unless it''s a community of bloggers -- for example, Social Media Today. If you''re really concerned, one way to safeguard yourself is to update your blogging guidelines to reflect that any piece of content will only give one "follow" link per domain.

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8 Ways to Use External Links to Improve Your SEO

Single Grain

For example, this is an outbound link targeting Eric Siu’s podcast with Brian Dean of Backlinko. Want an example? I could show you 20 more examples, but no room for it here. Here's another example. I’m hesitant to give you an example here as some sites don’t want to be outed for building links. Let’s move on to….

PageRank 140
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A Brief History of Search & SEO

Hubspot

It was in that same paper that Page and Brin first mentioned PageRank, the technology that Google uses to help rank search results based on quality, and not keywords alone. But according to Moz , the guidelines didn’t yet have an actual impact on ranking, so people didn’t bother following them. 2011: The year of the panda.

SEO 28