Anything Goes Marketing

AUGUST 3, 2009

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. Do you think it’s just a fad?

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Anything Goes Marketing

NOVEMBER 15, 2009

This sold out event brought together some of smartest marketers from all over the world. The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. Because it’s real. It’s in the moment.

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Anything Goes Marketing

DECEMBER 21, 2008

That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Add a link to your company's Twitter account to all mass email communications. Use Twitter content in your email newsletters.

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Anything Goes Marketing

JANUARY 18, 2009

Your company may have just started down the path of using Twitter as another communication channel. (If You may use it to highlight upcoming events, press releases and product/service updates. The question that you may be grappling with is this: How should Twitter be used for customer service? Now back to our story).

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Anything Goes Marketing

SEPTEMBER 28, 2008

For example, say you have a link to an event such as this HP event. hp.com/campaigns/2008/events/poweritdown/index.php You could then create a redirect such as: [link] that will redirect the web visitor to the original URL but will allow you to track that an email recipient clicked on the second URL and not the first URL.

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Anything Goes Marketing

SEPTEMBER 13, 2009

You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? The “problem” is that these athletes are women and the IOC has not sanctioned women’s ski jumping as an official event making it the only Winter Olympics activity that does not allow women to compete in. Tweet This!

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Anything Goes Marketing

APRIL 7, 2010

We don’t have any time-sensitive events that we need to promote” This statement is very similar to the first section. Additional event triggered communication. You can also take advantage of technology to at least help with the campaign execution piece. Social media highlights.

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