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What's it take to generate leads that fuel your forecast?

ViewPoint

At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. At PointClear, our average associate is 50. One example of an extended, persistent, touch cycle by PointClear was the 42 nd touch to the CFO of the country’s fourth largest utility.

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The Flavors That "Sales Ready" Leads Come In

ViewPoint

81 highly qualified sales opportunities with the right contact who has a need backed by some form of compelling event. This offer was made because marketing was providing option #6 above (using PointClear to generate the highly qualified leads), but sales follow-up was poor. Guess which one they chose? None of the above.

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Takeaways from BtoB's NetMarketing Breakfast in Boston

ViewPoint

PointClear sponsored the October 11, 2011 breakfast featuring speakers from Intertek Group, Deltek, Hitachi Data Systems and OppenheimerFunds, Inc. The Westin in Waltham did a great job and the setting was conducive to a lively event. It's great to be home after a very productive trip to the Northeast.

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What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

ViewPoint

Today you’ll learn why lead definition is important and why you, as the CEO, need to be involved in building your own universal lead definition: Shortly after I started PointClear I worked with a company that blew through $100 million because marketing was selling to one audience and sales was selling to another.

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The 10 most fascinating people in B2B marketing in 2016

Biznology

Karla Blalock is COO of PointClear , the prospect development company founded by Dan McDade. James Farmer is part of the energetic UK B2BMarketing.net team that is bringing B2B events and thought leadership to the US. Now, when can we expect your first stateside event? How satisfying. OK, James, you’re in!

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Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

The edited podcast is made available on their Podbean site, but Jane knows this is just the beginning of the journey for the material from this one event. As an example, see Dan McDade of PointClear and his ViewPoint Blog, and his use of an interview on SLMA Radio about Who Owns the Pipeline. Social media. Newsletter.

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Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Smashmouth Marketing

Trish Bertuzzi - The Bridge Group Karla Blalock - PointClear Bob Bly - Bly.com April Brown - Rubicon Marketing Group Michael Brown - Purple Pig Consulting Michael A. Members of SLMA and non-members are allowed to vote. Here is the list. If you find someone you want to vote for, click through and place your vote.

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