LeadSloth
MARCH 15, 2009
Landing page design & Personalization. Post-click personalization based on the “wisdom of the masses”. Tags: Email Marketing Landing Pages & Forms database segmentation email analytics email testing events landing page optimization marketingsherpa personalization. Email design. Leveraging user-generated content.
LeadSloth
AUGUST 27, 2009
LeadSloth will present a session at several of these events. I hope to meet several of my readers in person! For more details, see the Silverpop B2B Marketing University website. You can sign up to be notified when registration for the university opens. Let me know if you’re attending. Question: What Do You Want to Hear About?
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LeadSloth
NOVEMBER 16, 2010
One company found that qualified leads were falling off the sales person's radar when they were not buying within one or two weeks. Tags: events lead nurturing marketing automation. Pipeline Nurturing. Therefore, they started a nurturing campaign 3 weeks after the last contact by a sales rep.
LeadSloth
FEBRUARY 17, 2010
In this first post I will give an overview of my talk on Social Media: if you’d like to hear the full story, please come to the DC event , or wait until the University comes to a city near you (London, Palo Alto, Boston confirmed; Dallas, New York, Atlanta and Chicago announced). Social Media. Lead Nurturing.
LeadSloth
APRIL 15, 2010
If a lead registers for a technical whitepaper, send more technical information or invitations for technical events. On top of that, you want to avoid duplicates and other errors, because people may receive the same email twice, or with silly personalized fields.
LeadSloth
SEPTEMBER 1, 2010
For those of you who can’t make it, I’ll give a short overview of the event. That also means that Marketing will be involved much longer: not just to generate leads, but also to nurturing the leads until they are ready to talk to a sales person. What Is Holistic Lead Nurturing? New Marketing Technology.
LeadSloth
JANUARY 12, 2010
In 2010, many will start to reengage with creative agencies and marketing consultancies as they realize that they can’t do everything and that finding a good marketing operations person is hard and getting harder. This will be done with lead recycling, remessaging, and highly personalized and segmented offers.
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