markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. How can you leverage events? Leverage past archived and recorded (archived) events with email links. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

Marketing Insider Group

JANUARY 28, 2015

Next, I would look at direct traffic (RSS and Newsletter subscribers) and social traffic. Instead, talk to your advertising team and your events team, and see if you can become the destination for their existing paid advertising efforts. Finally, Rent the Runway launched a microsite dedicated to its user-generated content.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Anything Goes Marketing

OCTOBER 12, 2006

It's no wonder that a JupiterKagan study has reported that "promotional microsites will become more popular with larger advertisers during the next year." Microsites allow companies, especially large ones, to post content that doesn't have the same guidelines and red-tape that the main corporate websites have. The sky is the limit.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Triggered Email (Real-Time) Triggered email is the ability to listen for specific customer behaviors and events and respond with an appropriate real-time email. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. No (except Data.com).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. How can you leverage events? Be sure to give your audience a way to subscribe to get updates either via RSS or email.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 120

Customer Experience Matrix

MAY 6, 2010

I’m somewhat grandly labeling it a “Web marketing system” rather than “demand generation” because its microsite could replace a small company’s primary Web site. Let’s start with the microsites. An RSS manager lets visitors subscribe to selected items, simplifying programs such as newsletters.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Biznology

JUNE 29, 2010

I had the pleasure of speaking at the same private client event as Dennis Haugan, the Senior Director of Web Marketing Strategy at T-Mobile USA, the American wireless arm of telecommunications giant Deutsche Telekom. while still reading the latest highly-rated blog site comments.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80