markempa
AUGUST 17, 2007
A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. How can you leverage events? Leverage past archived and recorded (archived) events with email links. What can you send via email?
Marketing Insider Group
JANUARY 28, 2015
Next, I would look at direct traffic (RSS and Newsletter subscribers) and social traffic. Instead, talk to your advertising team and your events team, and see if you can become the destination for their existing paid advertising efforts. Finally, Rent the Runway launched a microsite dedicated to its user-generated content.
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Anything Goes Marketing
OCTOBER 12, 2006
It's no wonder that a JupiterKagan study has reported that "promotional microsites will become more popular with larger advertisers during the next year." Microsites allow companies, especially large ones, to post content that doesn't have the same guidelines and red-tape that the main corporate websites have. The sky is the limit.
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
Triggered Email (Real-Time) Triggered email is the ability to listen for specific customer behaviors and events and respond with an appropriate real-time email. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. No (except Data.com).
markempa
FEBRUARY 9, 2015
Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. How can you leverage events? Be sure to give your audience a way to subscribe to get updates either via RSS or email.
Customer Experience Matrix
MAY 6, 2010
I’m somewhat grandly labeling it a “Web marketing system” rather than “demand generation” because its microsite could replace a small company’s primary Web site. Let’s start with the microsites. An RSS manager lets visitors subscribe to selected items, simplifying programs such as newsletters.
Biznology
JUNE 29, 2010
I had the pleasure of speaking at the same private client event as Dennis Haugan, the Senior Director of Web Marketing Strategy at T-Mobile USA, the American wireless arm of telecommunications giant Deutsche Telekom. while still reading the latest highly-rated blog site comments.
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