B2B Marketing Analytics

AUGUST 2, 2020

With the onset of this pandemic, all marketing organizations had to adjust their annual plans and more importantly, double down on the “digital-first” strategies to account for the cancellation of the in-person events, which have been biggest driver of marketing pipeline and revenue.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Tiecas

MARCH 21, 2024

Understanding Industrial Lead Generation, Nurturing & Marketing Automation Balancing information with lead capture is key. Tools like progressive profiling and marketing automation help you collect valuable buyer data gradually. Attributing wins solely to recent marketing activities is inaccurate.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SmartBug Media

OCTOBER 29, 2020

It may seem like just another marketing buzzword, but attribution is key for both marketers and sales leaders alike. When you think about all the effort your team is putting into creating integrated marketing campaigns, are you able to clearly identify which channels are driving the most revenue?

Marketo 81

Marketo Multi-Touch Attribution Marketing Attribution Multi-Channel 81

Adobe Experience Cloud Blog

AUGUST 28, 2015

The interior, brick walls and soft lighting, created a warm ambiance perfect for networking with B2B and consumer marketers and some of our awesome partners—LinkedIn, Bizible, and PFL (Print For Less). Some of you may be wondering, event check-in app?—What’s Cue marketing automation ! Event Check-In Process.

Multi-Touch Attribution 48

Multi-Touch Attribution Work Management Marketing Management Process 48

Zoominfo

FEBRUARY 25, 2021

The content can be anything from eBooks and sponsored research to upcoming webinars and virtual events a company is participating in. Marketing teams can work with these publications to ensure the leads a vendor passes back as a conversion match a predetermined set of firmographic and demographic filters.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

LeanData

JULY 13, 2020

Our marketing team was often left scrubbing data and preparing for meetings with sales and finance to no avail—we still lacked what we needed for alignment and as a result suffered from the perception of underrepresented influence. What is the most successful touch point in pre-opportunity creation versus post? How it Works.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Report Lead Ranking Marketing Attribution 52

Engagio

SEPTEMBER 23, 2019

Account Journey Multi-Touch Attribution. Engagement Minutes Attribution Model. Last Touch Attribution Model. Number of Touches and Minutes. The Account Journey is a helpful yardstick in measuring the success of Account Based Sales and Marketing. ConVersion Rate. Journey Metrics Analysis.

Sales Management 103

Sales Management Multi-Touch Attribution Lead Ranking Top of Funnel 103

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. And receive notifications if it fails.”

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Adobe Experience Cloud Blog

MAY 29, 2014

Author: Frank Passantino Every marketing automation platform uses some type of reporting. But while every platform displays reports in different ways, and every marketer has different needs, there are some major insights that your marketing automation platform MUST be able to provide. Visibility into “Won Deals”.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Report Automation 48

Walker Sands

NOVEMBER 20, 2020

Generating positive ROI from marketing is an overarching goal all marketers strive for. To help set marketers up for success, I led a session at the ITA’s “Level Up” Mini Summit to discuss how to build a solid multi-channel marketing strategy, from integration to attribution, to achieve optimal ROI.

Ideal Customer Profiles 52

Ideal Customer Profiles ROI Multi-Touch Attribution Budget Programs 52

Sharpspring

OCTOBER 8, 2020

Multi-touch attribution can transform a good marketing strategy into a game-changer for your business by letting you know which campaigns drive conversions, so you can invest in the efforts that work best. In fact, while researching for this post, we found a nearly 40-point guide to implementing multi-touch attribution.

Multi-Touch Attribution 79

Multi-Touch Attribution Marketing Attribution ROI Advertising Agencies 79

Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. Most have to find new ways to market, sell, package, price, and deliver their services and products. Evaluate potential change as predictable trends or unpredictable events. Play 2: Lean into change.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Zoominfo

FEBRUARY 25, 2021

The content can be anything from eBooks and sponsored research to upcoming webinars and virtual events a company is participating in. Marketing teams can work with these publications to ensure the leads a vendor passes back as a conversion match a predetermined set of firmographic and demographic filters.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Contently

JUNE 29, 2017

More article content, video, or visual content for where they are in the journey leading up to a “premium content” moment (webinar, ebook, event) which is gated? Looks like you’re conflating lead scoring with lead attribution, which is a common mistake. They’re more like an event. Why or why not?

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

The ABM Agency

APRIL 21, 2023

Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively. Finally, we will cover measuring results and optimizing campaigns as well as analyzing data to refine your winning strategies for account-based marketing continuously.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

MARCH 27, 2017

However, one of the largest challenges that marketers face is determining how to properly attribute revenue across marketing activities. Healthy reporting requires multi-touch attribution, which allows you to evaluate all the touchpoints needed to make an impact.

Multi-Touch Attribution 48

Multi-Touch Attribution Marketing & Strategy Marketing Strategy Marketing Management 48

Adobe Experience Cloud Blog

OCTOBER 19, 2016

As someone who recently switched from an events-specific role to a broad-based demand generation role, I know this firsthand. Early metrics are those that you can determine in real-time, such as immediately after you send an email or an event or webinar has ended. First-Touch and Multi-Touch Metrics.

Demand Generation Agencies 48

Demand Generation Agencies Top of Funnel Demand Generation Lead Ranking 48

Lead Liaison

MARCH 7, 2017

If the ID or name attributes cannot be changed then use our snippet of JS code to set the custom mapping. We suggest including email, company, and name attributes. Then, Use Marketing Automation to: Nurture prospects on behalf of sales. Automate one-to-many posting on social media. Rename the name or ID fields.

Lead Liaison 50

Lead Liaison Multi-Touch Attribution Top of Funnel Multi-Channel 50

Canadian Marketing Association

MARCH 7, 2018

Monitoring our results and cost per lead is something we have always done but until recently, attribution has been difficult to determine. We implemented a multi-touch strategy with the IoT campaign. Previously, we would identify a channel as the “winning channel” because it generated the most leads.

Multi-Touch Attribution 48

Multi-Touch Attribution Campaigns Multi-Channel Marketing Automation Services 48

SWZD

JULY 9, 2019

We have a series of in-person events under our RampUp brand. We invite thought leaders to speak on key topics and it’s a great opportunity to bring together smart marketers because they want to hear from each other. We also hold small dinners and high-profile events in specialized areas.

Ideal Customer Profiles 54

Ideal Customer Profiles B2B Thought Leadership Thought Leadership Advertising Agencies 54

SendinBlue

MAY 15, 2019

Introducing email automation! Email automation is one of the aspects of Marketing automation , that allows you to build scalable and repeatable processes where your most manual and repetitive tasks are automated. It is part of Marketing Automation, but applied specifically to emails.

Automation 58

Automation Lead Ranking Marketing Automation Services Lead Scoring 58

Heinz Marketing

FEBRUARY 2, 2024

This is where marketing attribution comes into play to help answer this question. Marketing attribution is a method used by marketers to analyze and understand the various touchpoints in a customer’s journey that contribute to a desired outcome, such as a sale, conversion, or another specific action.

Marketing Attribution 109

Marketing Attribution Lead Ranking Multi-Touch Attribution Top of Funnel 109

Adobe Experience Cloud Blog

APRIL 11, 2014

Read our report, Marketing Trend Watch: 2014 Planning Edition , to get the full results of our investigation. Running Multi-Channel Marketing Programs. With those questions in mind, we asked our survey participants about their own use of email, social, physical and virtual events, webinars, and Pay-Per-Click ads.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. Gate video content to collect customer information to sync with your existing marketing automation and CRM systems (all viewership data is pushed directly into contact records).

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

MKT1

SEPTEMBER 20, 2023

When reporting is inaccurate, not trusted, or incomplete, not only do you not know what’s working in marketing, but this scenario also causes confusion and tension across GTM teams. Something that should be pretty objective (measuring what’s working), is actually one of the most subjective areas of marketing.

Multi-Touch Attribution 104

Multi-Touch Attribution Lead Ranking Activities Marketing Analytics Tools 104

Outgrow

OCTOBER 18, 2022

Eric Quanstrom: Mistakes are learning events. So we help them with a multi-channel outreach strategy and ultimately bring new sales opportunities to their teams in Latin America. Saksham Sharda: Pick one – Mark Zuckerberg or Jack Dorsey? Eric Quanstrom: Pass. Saksham Sharda: The biggest mistake of your career?

Enterprise Management 52

Enterprise Management Marketing Budget Multi-Touch Attribution Branding 52

SmartBug Media

JANUARY 23, 2020

If you’re vetting marketing automation software providers , HubSpot’s Marketing Hub Enterprise is an ideal solution for sophisticated companies that are looking for a more rapid, agile, and results-driven marketing program in an all-in-one suite. Automate the optimization of your assets and create custom event triggers.

Enterprise Management 16

Enterprise Management Work Management Multi-Touch Attribution Marketing Management 16

LeanData

MARCH 28, 2016

Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. We started talking to more and more people, and hearing that they were struggling with ABM,” said Ari Echt , Invoca’s senior marketing automation manager. “A Ari Echt. “We

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. We started talking to more and more people, and hearing that they were struggling with ABM,” said Ari Echt , Invoca’s senior marketing automation manager. “A Ari Echt. “We

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. We started talking to more and more people, and hearing that they were struggling with ABM,” said Ari Echt , Invoca’s senior marketing automation manager. “A Ari Echt. “We

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. We started talking to more and more people, and hearing that they were struggling with ABM,” said Ari Echt , Invoca’s senior marketing automation manager. “A Ari Echt. “We

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

Terminus

NOVEMBER 5, 2018

CRM and marketing automation tools weren’t designed to be account-centric, so they’re challenging to use for target account list building. It’s also difficult to manage and reprioritize account lists, which poses a challenge to agile marketing and sales teams who want to pivot their strategy as new information becomes available.

Account Based Marketing 34

Account Based Marketing Planning Work Management Marketing Management 34

Valasys

SEPTEMBER 10, 2019

Marketing automation tools integrated with the CRM have made the cause of data collection , cleaning, preparation & analysis from the diverse digitized platforms across the web much simpler & rewarding. It is a challenge for marketers to identify the most relevant marketing channels across the web for targeting their prospects.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

SendinBlue

JUNE 29, 2022

Wondering if you need marketing automation software? How much time and money do you waste while managing critical marketing processes manually? More conversions, increased productivity, and more sales leads are among the key benefits of marketing automation. At a Glance: The Best Marketing Automation Platforms.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Valasys

AUGUST 30, 2019

Clearly, the B2B marketers need to split-test & optimize their social media marketing strategies to resonate with the interests of Gen Z. Marketers need to focus on & optimize their multi-channel attribution strategies. Furthermore, a recent study from Inc found that they prefer texting over calling.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. That includes: Multi-attribute lead scoring across sales and marketing touches. Product overview.

Marketo 117

Marketo Marketing Automation Services Enterprise Management Marketing Management 117