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Why it’s time to break up with your biannual brand survey

Sprout Social

The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. Twitter Brand Surveys. On Twitter, brands aren’t just part of the fun. — Brooke V.

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Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. In addition, the keyword search capability offers a “search engine for social”, making it easy to quickly dive into different focus areas within your brand, industry or competitive Topics.

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How to Humanize Your Brand With Employees on Social Media

EveryoneSocial

Do an audit via a non-intrusive survey or focus group. Incorporate social media into company events. Big or small, include an element of social media to your company events. Include hashtags, contests and overall communication and sharing via social networks. How are they engaging? Make it fun.

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How to Use Social Media for Affiliate Marketing

Optinmonster

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Instead, B2B should consider platforms like LinkedIn and Facebook as they are better equipped for sharing in-depth posts and articles, as well as reaching industry-focused groups. Target Audience.

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The Ultimate Cheat Sheet for Expert Twitter Marketing

Hubspot

With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter. Optimize your Twitter profile.

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15 Fluff-Free Ways to Step Up Your Social Media Game

Hubspot

Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and "experimenting" by participating sporadically isn't really going to generate results. Or you could offer a prize to a randomly selected Twitter follower who tweeted their favorite industry-focused tip.

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Communications Strategies for Millennials: How We Developed One for Churches

Hubspot

So, consider asking Millennials to join in on focus groups, building projects, worship teams, or community outreach. This can be driven through social media channels, like Facebook or Twitter. To get your blog off the ground, start by finding a good story to tell from your next special event and share it on your blog.