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How Heineken built a successful metaverse branding strategy and brought their virtual beer to life

ClickZ

Heineken have become one of the latest brands to join the rapidly expanding collection of big-name brands with a footprint in the metaverse with the launch of ‘Heineken Silver’ – the world’s first Virtual Beer. The world’s first ‘virtual beer’. Sit back, relax, and grab yourself a (virtual) beer as you learn how they did it!

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How to find and win your first 10 B2B customers

Lenny's Newsletter

PR can work, but rarely does. A surprising number of founders found their early customers by putting out compelling content online and first building a following. Also, major shoutouts for First Round Capital. Also, major shoutouts for First Round Capital. For your first set of customers, trust is the key.

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Connected consumption is the new customer experience (CX)

Biznology

Each task and step will include new people-first automated conversations that replace searching, customer support, shopping, and e-commerce services like Amazon. What if” scenarios will use predictive analytics to create plans for many kinds of events to apply immediately when needed. Everyone can rise.

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Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing. A PR or marketing agency might wind up with clients from the hospitality, health, banking, fashion and interior design sectors, not to mention some community non-profits and charitable events.

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How To Build a Rockstar B2B Marketing Team

6sense

The first section represents the very basics of B2B marketing that every team needs. Event Marketing – this team personifies your content marketing efforts. These events still represent some of the best opportunities to reach new prospects and build relationships with key decision makers. Your PR/AR lead of course!

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. He is an author, featured keynote speaker, and workshop teacher at several technology and marketing events across the globe. Johnson has shared her insightful knowledge at numerous events and offers numerous training and coaching services.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Decided to find out first-hand. Even getting this far has been a carnival ride of mortgage, insurance, real estate, movers and utilities drama. Indra So you don't trust the movers with your wine? Looking forward to my first South Bend trip. At least I can say van den Hurk PR has gone global. ;0) Definitely.