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The 14 Best Marketing Automation Tools

Webbiquity

1) Marketo. Sample review: “The software, analytics, and support are amazing. This tool enables you to create and send e-mail newsletter and service e-mails (such as transaction e-mails and event or date triggered e-mails). Sample review: “InTouch is a sales CRM and automated marketing tool, targeted at smaller businesses.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

Google Ads and Facebook Ads offer Store Visits conversion types that allow marketers to see how ad interactions can influence foot traffic in a retail location such as a salon, shop, restaurant, or hotel. Facebook Store Visit campaigns are optimized to show ads to viewers that are more likely to visit. Store Visit Conversions.

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

Marketing Automation: Marketo , Pardot , Act-On. Many will offer sample certifications and freely accessible coursework to get marketers started as well. Facebook Blueprint eLearning Courses / Certifications. Salesforce and Marketo Certification Programs (certification fees apply). Obtain Certifications.

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How Brand Advertising is Beneficial for B2B Marketers

Valasys

Investing in paid advertising like LinkedIn, Google Ads, Facebook & others allows marketers to expand their organic reach to a wide audience quickly before their organic strategy gains traction. According to a report from Marketo , 96% of the people who visit website aren’t purchase-ready.

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How Should I Segment My Database?

Adobe Experience Cloud Blog

Attendance/engagement at in-person events. By cross-channel behaviors (such as “visiting a tradeshow booth” or “sharing content on Facebook”). Drop us a line in the comments below, or tweet to us @marketo! was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Engagement on social network.

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Thoughts from Viewtopia 2016: Video Has Evolved

Vidyard

More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day. Truly innovative brands are using personalized video on sales prospecting, and even for event recruitment.

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The Keys to a Five Star Review Program

Adobe Experience Cloud Blog

For each shipment, you received a box with samples of five different products; then, Birchbox prompts you to write a review for each product. At Marketo, we also find loyalty programs to be extremely valuable. Or set up a booth at a physical event your company is attending and asking for a quick rating.