Cintell

NOVEMBER 25, 2015

We just arrived back in Boston from the inaugural SiriusDecisions Technoloy Exchange , an event dedicated to solving some of the complexities around the most central component to today’s function of business-to-business marketing – meeting and managing the demands that technology places on our jobs.

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100

Cintell

FEBRUARY 10, 2016

Corporate marketing benefits with personas by using them to create a more integrated experience for buyers in their content architecture, event and media venue selections, and in managing influencers and partner agencies. Activity : Persona research, persona development, email/event. Bummed you missed the event? Register now.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

MARCH 3, 2016

but it was also the week of our most recent live webinar event on B2B Personas. During the event I shared 29 ways to maximize the impact of personas by actually putting them to use across demand generation, content marketing, sales enablement, and more. Last week was a big week. It was not only my birthday (hello fellow Pisces!),

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Demand Sales Qualified Leads 100

Cintell

OCTOBER 29, 2015

We saw them all over the event, signaling to us an overwhelming majority of marketers who know that putting the buyer first is critical for effective B2B marketing. (Or Thanks to everyone for a fantastic event. They were everywhere you looked. No, not selfies with Rob from MarketingProfs, I mean the “I’m Customer-Centric!”

Buyer Personas 100

Buyer Personas B2B Emarketing Best Practices 100

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

DECEMBER 20, 2018

The contact records originate from a variety of compilers, who use various data collection practices such as collecting data from directories, conference and related events, Web-based sources, newsletter audiences, email signatures, human researchers and more.

High Quality Lead 107

High Quality Lead Marketing Automation Services Aggregators Curation 107

Cintell

FEBRUARY 3, 2016

We presented our vision at industry events including TEDx, Marketo, MarketingProfs, FWD:B2B, and B2B LeadsCon. The ability to match content to persona based on key attributes. and lots more. Overall, we saw fantastic traction in the industry (browse the nearly 100 articles written by and about Cintell in 2015).

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100