Heinz Marketing

APRIL 4, 2022

This week’s show is entitled, “ Influencing ABX Pipeline with Executive Event Experiences in a Post-COVID World “ and my guests are Kelly Webb Director of Global Marketing Programs and Dana Lombardo Global Field Marketing Director in Cybersecurity at Keyfactor. Our event portfolios is very vast.

Top of Funnel 98

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 98

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% Live Events Won’t Roar Back.

CMO 208

CMO Gartner Budget Programs Spending 208

Vidyard

SEPTEMBER 23, 2021

Video Trend 5: Event Recordings Are No Longer Treated as an Afterthought 5.1 Keep Promoting Your Webinar After the Live Event 5.1.3 Onboarding Your Remote Sales Team 1.1 Company Onboarding Videos 1.2 Get Set Up on the Tech Stack 1.3 FAQ Videos 2. Training Your Remote Sales Team 2.1 Practice Pitching 2.2 Customer Stories 2.3

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65